Page Performance Analysis

Page Exit Rate
30.0%
Page Bounce Rate
33.3%
Non-Exit Pageviews
7,000
Total Pageviews
10,000
Engaged Sessions
5,000

This page explains how to measure exit rate for a single page. It also shows related metrics like bounce rate and non-exit pageviews. Use these numbers to judge page performance and find improvement areas.

Key terms in simple words

  • Total pageviews: How many times the page was viewed. (10,000)
  • Total exits: Sessions that ended on this page. (3,000)
  • Total entrances: Sessions that started on this page. (7,500)
  • Bounces: Single-page sessions that started and ended on the same page. (2,500)
  • Non-exit pageviews: Pageviews that did not end the session. (7,000)
  • Engaged sessions: Sessions that meet your engagement criteria. (5,000)

How to calculate the Exit Rate

Exit rate shows how often users leave your site from this page. The formula is:

Exit Rate = (Total Exits ÷ Total Pageviews) × 100

Using your numbers: (3,000 ÷ 10,000) × 100 = 30.0%.

How to calculate the Bounce Rate

Bounce rate shows how often sessions that started on this page ended there without further interaction. The formula is:

Bounce Rate = (Bounces ÷ Total Entrances) × 100

Using your numbers: (2,500 ÷ 7,500) × 100 = 33.3%.

Other useful metrics (from your data)

  • Non-exit pageviews: Total pageviews − Total exits = 10,000 − 3,000 = 7,000.
  • Engaged sessions: Sessions counted as engaged by your analytics rules = 5,000.

What these numbers tell you

  • A 30% exit rate means 3 in 10 pageviews end the session on this page.
  • A 33.3% bounce rate means 1 in 3 entrances leave without further action.
  • High exit rate alone is not always bad. Some pages are meant to finish the user journey (thank-you pages, download pages).
  • High bounce and high exits on content pages can mean the content or UX is not matching user intent.

Quick checks to interpret the page

  • Is this page a final step (checkout, download)? If yes, a high exit rate can be normal.
  • Compare exit rate to similar pages. Use a benchmark for the same page type.
  • Look at engaged sessions. If engagements are high, users still interact even if they exit later.

Ways to lower exit and bounce rates

  • Improve page load speed. Slow pages lose visitors.
  • Make the main message clear in the first screen.
  • Add clear calls to action (CTA) so visitors know the next step.
  • Use related links or recommended content to keep people moving deeper into the site.
  • Test headlines and media (A/B tests) to see what reduces bounces.
  • Check mobile experience. Many exits happen on poor mobile layouts.

Summary

With 10,000 pageviews and 3,000 exits your page exit rate is 30.0%. Your bounce rate is 33.3%. Use these numbers with context. They help you decide what to test next to improve performance.