Performance Analysis
This tool helps you measure how engaged an influencer’s audience is by comparing interactions (likes, comments, shares) to their total follower count.
Example Input
- Total Followers: 50,000
- Total Likes: 2,000
- Total Comments: 300
- Total Shares: 50
Engagement Rate Calculation
- Total Engagements: 2,000 + 300 + 50 = 2,350
- Engagement Rate: (2,350 ÷ 50,000) × 100 = 4.7%
How to calculate influencer engagement rate
The formula is:
(Likes + Comments + Shares) ÷ Followers × 100
This percentage shows how active and interested an influencer’s followers are in their content.
Why engagement rate matters
- A high engagement rate usually means the influencer’s audience is genuine and responsive.
- Brands can use it to compare influencers beyond just follower count.
- It helps avoid partnerships with influencers who may have fake or inactive followers.
Typical engagement benchmarks
- 1%–3%: Low engagement
- 3%–6%: Good engagement
- 6%+: Excellent engagement
Frequently Asked Questions
What is a good influencer engagement rate?
Most brands look for at least 3%–6% engagement. Rates above 6% are considered excellent.
Does follower count affect engagement rate?
Yes. Smaller influencers (micro-influencers) often have higher engagement compared to larger accounts.
Should brands only use engagement rate to choose influencers?
No. Engagement rate is important, but brands should also consider audience demographics, content quality, and brand alignment.
Can engagement rate be faked?
Yes. Some accounts buy likes or comments, which inflates engagement rate. Look for authentic interactions, not just numbers.
How often should I calculate engagement rate?
It’s best to track engagement over multiple posts to get a reliable average, instead of relying on a single post.